6 Benefits of Digital Marketing for Your School (Infographic)

Pandemic or not, implementing the right marketing strategies can help businesses thrive even during economic downturns. A school is no different. After all, managing a school involves many aspects that are like managing a business.

One marketing category that has gained even more traction because of pandemic lockdowns is digital marketing. Digital marketing typically refers to marketing campaigns that appear on computers, tablets or phones; a few key examples of digital marketing include search engine optimisation (SEO), social media marketing, content marketing, email marketing and pay-per-click marketing.

With more people spending an increased amount of time online, a clearly-defined digital marketing strategy is imperative for your school to stay ahead of the curve.

Did you know that ringgit for ringgit, digital marketing delivers more leads than traditional advertising?

Here are 6 ways that digital marketing can recession-proof your school and position it for long-term success.

1. Maximise geographic reach

With the right digital marketing platform, your advertisement campaigns can reach more families in relevant locations more effectively. You can gain insight into the behaviour of target parents and promote your school to those who are genuinely interested. This will lead to higher number of leads and conversions into enrolments.    

2. Personalised marketing approach

Digital marketing allows your school to gather specific data which can then be used to pitch more personalised content according to parents’ interests. There are many analytics tools that allow you to monitor your campaigns. And you can modify them if they are not performing. Then when it’s time for enrolment season, you can retarget your ads to connect with parents.

Personalisation works like a charm for strengthening relationships and driving enrolment rates up. In this ultra-saturated industry, being able to create a one-on-one marketing strategy will go a long way towards the growth of your school.  

Moreover, digital marketing is considered to be pandemic-proof because of its ability to change and adapt according to the current needs of your school and your target audience.

3. Cost effective

Compared to traditional marketing, digital marketing is more cost effective. Some digital marketing platforms have features that allow advertisers to manage their ad budget across different campaigns to get the best results.

Plus, it’s flexible. It’s easy to change the content or schedule whenever you need to. Therefore, digital marketing gives you more control and a broader reach for your ad spend.

4. Quantifiable results

Strategic call-to-action buttons in the ad campaigns easily let parents take action immediately after viewing your content, whether your objective is to increase brand awareness or enrolment. And digital marketing platforms automatically track these actions, giving you a clear metric to measure the effectiveness of your campaigns. You can continually evaluate statistics like number of views on your profile page, email open rates or visits to your website, and then re-work your strategies toward the right campaigns.

5. Extensive brand exposure

Search engine optimisation techniques can make your school more visible to parents 24/7. You will enjoy the benefits of increased traffic and enrolments when parents can access your digital platforms round the clock. 

6. Strengthen relationships with parents

Digital marketing lets you communicate with parents, and vice versa, in real-time. Being heard and reachable will help enhance parent-school relationships. It builds trust and allows you to get instantaneous feedback. Parent retention strategies all start with a strong relationship.

Take your school to the next level with Kiddy123

The more you embrace the possibilities of digital marketing, the more you will be able to optimise your school’s growth potential.

Through carefully-executed digital strategies, Kiddy123 can help you stay ahead of the competition and connect with your next opportunity in the education market. Grow the visibility of your school, connect with target families, achieve long-term brand exposure and increase enrolment with our effective solutions, unmatched strategies and audience-tailored engagement channels.