Press Kit: KidZania KL ‘KidZ vs Food’ Launch

Petaling Jaya, 10 November 2016 – KidZania Kuala Lumpur, in partnership with Panasonic Cooking and in collaboration with celebrity chefs, cookbook authors and an international food artist, sets out to inspire kids to cook in ‘KidZ vs Food’. Running from 26 November 2016 to 1 January 2017, the programme is an initiative to cultivate cooking interest among children by introducing elements and processes that are both practical and fun.

Group Pix 1_KidZ vs Food Launch	Dato’ Fazley Yaakob cooks with Kidzania CongreZZ Kid Eng Gelson

“When you change the way you look at things, the things you look at will change. We hope that through KidZ vs Food, we will be able to alter how kids look at food and cooking. We want them to discover the simple joys of cooking and build a sense of confidence and self-sufficiency that comes from successfully completing various cooking tasks and challenges,” explains Shahrul Nizar Ahmad, Mayor of KidZania Kuala Lumpur.

Shahrul Nizar adds, “We hope that this programme will also lend value to parents. We want them to see that by involving children in the kitchen, you’re not just making food, you are teaching science in action; helping to lay down basic math, reading and time-telling skills; encouraging healthy food choices; building confidence and creativity; enhancing communication and deepening connections with your child.”

KidZ vs Food is divided into four activity segments:

• Pop-up Kitchen allows kids to take charge as they handle end-to-end prep of fast and easy recipes that they can then re-enact at home;
• Food Science explores the more technical aspects of cooking, demonstrating to kids how chemical reactions and conditions can create different food tastes and textures;
• Food Art teaches kids about the basics of food presentation and how to create beautiful desserts;
• Professional Workshops led by some of Malaysia’s favourite celebrity chefs, cookbook authors and food artists.

Lending their expertise to the programme and the professional workshops are celebrity chefs Dato’ Fazley Yaakob and Brian Chen (more fondly known as Abang Brian), international food artist Samantha Lee, award-winning cookbook author Mohana Gill, and the inspiring seven-year-old Chef Leah of ‘Chef Leah with a Big Heart’.   

The KidZ vs Food programme will also play host to the KidZania Zuper Kitchen Challenge, a children’s cooking contest where the top five finalists will get the opportunity to receive prizes comprising of Panasonic cooking appliances, culinary courses at the Young Chef’s Academy, autographed cookbooks, as well as KidZania Kuala Lumpur tickets and merchandise worth over RM5,000!

KidZania CongreZZ Kid Eng Kelvy proudly shows her Snowman Sheperds Pie dish

“Working with kids and getting them excited about food is a really positive step towards developing an important life skill from young, and we are very pleased to partner with KidZania Kuala Lumpur to make this programme possible. At Panasonic, we pride ourselves on developing innovative products that will enrich the lives of Malaysian families. This extends to our kitchen appliances which are designed for safe and effective use so even children will be able to use them under supervision,” said Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia.

KidZania Kuala Lumpur’s KidZ vs Food programme is sponsored by Panasonic Cooking, Vitagen & Marigold, Sushi King, Lifebuoy, Beryl’s and the Young Chefs Academy.

Take the first step towards child-friendly cooking and visit www.kidzania.com.my for the full schedule of KidZania Kuala Lumpur’s KidZ vs Food programme and full details of the Zuper Kitchen Challenge!

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About KidZania Kuala Lumpur

KidZania Kuala Lumpur is an award-winning indoor family edutainment centre that offers interactive learning and role-play experienes for kids. The first of its kind in providing edutainment fun, KidZania empowers and inspires kids to pursue their life’s dreams by providing them an avenue to explore what it’s like to live and work in a real functioning city. KidZania’s kid-sized city experience is targeted at kids aged between 4 to 14 years which allows them to choose from over 100 job related role-plays spread across 60 various city establishments. As in the real world, children perform “jobs” and are either paid for their work or pay to shop or to be entertained. KidZania is built as a replica of a real functioning child-sized city, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

About Themed Attractions Resorts & Hotels Sdn Bhd

Themed Attractions Resorts & Hotels Sdn Bhd is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations. Established by the Malaysian Government’s strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region.

Its current key investment portfolio comprises Desaru Coast – a premium integrated destination resort, LEGOLAND® Malaysia Resort – the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore – an indoor family education and entertainment centre, Puteri Harbour – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, Thomas Town – an indoor theme park that features the famous Thomas & Friends® characters on multiple themed rides and Hotel Jen Puteri Harbour at the luxury waterfront of Puteri Harbour, Iskandar Puteri (formerly known as Nusajaya), along with the award winning The Datai Langkawi and the first Els Club in Southeast Asia – The Els Club Teluk Datai in Langkawi. The Els Club Desaru Coast – The Ocean is now open and will soon be joined by another spectacular golf course, The Valley which is scheduled to open in early 2017.

Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 15,000 jobs.

Distributed by IN.Deed Communications on behalf of KidZania Kuala Lumpur.