Families who play together the most are the happiest. These new global findings by LEGO, which spanned 36 locations with over 61,500 parents and children ages 5 to 12 taking part, found that:
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90% of children agree that playing is the best way for them to learn, develop, and express their true selves.
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83% of parents see play as a platform for celebrating differences in a fun and positive way
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85% viewed play as a key to fostering a more inclusive worldview.
However, there is a worrying trend, with 76% of parents affirming that today’s children have fewer opportunities to play than previous generations. The research also underscores the pervasive impact of digital devices, parental workload and restricted access to appropriate spaces to play, all of which increasingly encroach on family playtime.
The good news for parents: Lego’s global Play is Your Superpower campaign is inviting families to lean in and help put play back on the agenda!
In line with this campaign, the LEGO Group in Malaysia has unveiled its local iteration- #LEGOSerlahkanKreativitiAndaMY - aiming to fuel children's creativity, empowering them to shape and transform every artwork through play.
Through this initiative, the LEGO Group is encouraging Malaysians to reimagine how our easily recognisable Icons of Malaysia can be built in new and fun ways, offering different perspectives through the lens of young children and adults alike.
Play is a universal language that connects us all. It nurtures creativity, fosters resilience, and strengthens family bonds. The LEGO Group believes that the future is built on play, and through the Superpower of Play, they are bringing people together to celebrate these values, fostering an environment filled with endless possibilities and hope, all through the connection of the iconic symbols of our nation.
As part of the campaign, Malaysian personalities and their families; Radio Host and presenter Ira Mohd Amin, actor Wayne Cai Pei Xuan, as well as power couple Carey Ng and Roen Cian reimagined prominent Malaysian icons such as the Rumah Melayu (Malay house), bunga raya (hibiscus), and Tenuk Malaysia (Malayan Tapir) - all of which were built from LEGO bricks that brought back fond family moments and a deeper appreciation for family bonding time together.
These builds were showcased at the Bukit Bintang MRT station in October. Commuters also experienced an express ride to town with exclusive LEGO-adorned MRT coaches on the MRT Kajang line.
Members of the public are also invited to showcase their Malaysian icon builds using the LEGO bricks available and post their creations on social media by tagging @LEGO #LEGOMY and #LEGOSerlahkanKreativitiAndaMY.
Here at Kiddy123, we had the opportunity to take part in the Play is Your Superpower campaign in our own ways – by building our very own Lego sets together with our families!
LEGO Classic Sets
When children dive into LEGO Classic sets, their excitement is palpable as they sift through a rainbow of bricks, their eyes wide with possibilities. Each piece feels like a new adventure waiting to unfold, and they giggle with delight as they build whatever their imaginations conjure—be it a wild creature or a towering castle.
With each snap of the bricks, they experience a rush of accomplishment, especially when they create something entirely their own. The joy of sharing ideas with friends adds to the fun, as they cheer each other on and celebrate their unique creations. In those moments, they’re not just building; they’re exploring a world of endless possibilities, and their happiness shines through in every imaginative twist and turn.
LEGO Monkie Kid Creative Vehicles set
Watching children play with the LEGO Monkie Kid Creative Vehicles set was a joy to behold. As they built and customized their vehicles, their imaginations soared, transforming simple bricks into a vibrant world of adventure.
The set’s colorful pieces and dynamic designs inspired creativity, encouraging collaboration as they shared ideas and worked together on their builds. With every click of the bricks, they developed problem-solving skills while having fun, making this set not just a toy, but a gateway to endless imaginative play. It’s clear that the Monkie Kid series captivates young builders, promoting both creativity and teamwork.
Playing with LEGO bricks is more than just a hobby; it's a way to unlock creativity and potential in everyone. The creations made by parents and children stand as a testament to the discovery of their superpower in the realm of play. Brick by brick, the LEGO Group continues to connect with people, inspiring them to build, imagine, and dream together.
For more information, visit LEGO.com/Play-Is-Your-Superpower.
