LEGO celebrates girl power with new collections that cater to diverse interests and passions
This Holiday, The LEGO Group is ringing the festive season in by encouraging the gifting of superpowers one can obtain through LEGO Play. Families can look forward to fun-filled adventures across three malls.
The LEGO Group has announced its new Play is Your Superpower campaign, aimed at addressing a global lack in play amongst children.
Welcome to the new era of LEGO® Friends. Here a diverse cast of characters take on new challenges in today’s modern world.
The LEGO Group has just released an epic product range for children to unleash their imaginations and harness the power of their dreams like never before.
Having gadgets for children can be beneficial. However, excessive use of gadgets can cause children to become reliant on them, and it can also lead to addiction if they use them without proper parental guidance.
The release of LEGO®'s new Ninjago® Dragons Rising sets has generated excitement among fans of the popular computer-animated epic-fantasy superhero television series.
To help with your child's overall development, it is essential for them to learn through the various stages of play. Read more to find out about the different stages.
The LEGO Group partners with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May. This 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with LEGO® vehicle sets.
The LEGO Group has revealed LEGO® DREAMZzz™, an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range.
