The LEGO Group partners with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May. From a social media building contest (#LEGOMYDreamItBuildIt) and exclusive bundles to gifts with purchase and exciting deals around the clock, this 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with LEGO® vehicle sets.
‘Dream It, Build It!’ with The LEGO Group at its LazMall Super Brand Day
With the hope of inspiring customers to unleash their creativity with LEGO bricks and unlock the endless possibilities of what makes a dream car their dream car, The LEGO Group has teamed up with Universal Products & Experiences this year to feature a series of unique Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day. Customers can look forward to exclusive LEGO Fast & Furious Starter Kits and stand to win movie tickets to the latest film in the Fast & Furious Saga, Fast X, coming to theatres in May.
#LEGOMYDreamItBuildIt Social Contest
Building on the concept of family which is one of the key Fast & Furious Saga themes, The LEGO Group is running the Dream It, Build It! social contest from now until 18 May, leading up to LazMall Super Brand Day, to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.
Participants are required to:
- Take a photo of their dream LEGO Vehicles build
- Share the idea behind their design in a post with a caption
- Include the hashtags #LEGOMY and #LEGOMYDreamItBuildIt
- Tag @lazada_my to submit their entries on either Facebook or Instagram
Other Exciting LEGO LazMall Super Brand Day Fast & Furious-themed Promotions
The top three winners with the most creative builds stand to walk away with prizes worth at least RM 950, while 10 consolation winners stand to receive up to RM 450 worth of prizes, courtesy of The LEGO Group and Universal Group.
On top of the ‘Dream It, Build It!’ social contest, customers can also look out for exclusive LEGO Fast & Furious Starter Kit Bundles which consist of an exclusive box that unfolds into a play mat for a unique and long-lasting unboxing play experience, Fast X merchandise from Universal Products & Experiences including a T-shirt and a lanyard, as well as two LEGO Fast & Furious Speed Champion sets namely 76917 2 Fast 2 Furious Nissan Skyline GT-R (R34) and 76912 Fast & Furious 1970 Dodge Charger R/T. More information on the LEGO Fast & Furious Starter Kit Bundle is appended below.
76917 2 Fast 2 Furious Nissan Skyline GT-R (R34)
76912 Fast & Furious 1970 Dodge Charger R/T
Additionally, the top three pre-sale spenders who purchased from the pre-sale collection (available 11 May – 18 May, 11:59 PM) on LEGO LazMall Super Brand Day will stand to win a pair of tickets each to the new Fast X movie premiere happening on 16 May 2023.
The first 250 orders will also get to enjoy the ‘Fast & Furious X-Perience’ where they have the benefit of free same-day delivery on limited orders as well as savings of up to 33% off storewide (exclusions will be applied to new launches), various pre-sale savings and deals, flash sales and exclusive LazMall Super Brand Day vouchers.
‘Make Dream Cars Real’ LEGO Vehicles-themed In-store Activations at Selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us Stores
In conjunction with LEGO’s LazMall Super Brand Day, there are also LEGO Vehicles themed in-store activations happening on selected weekend afternoons from 13 April to 28 May in selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us stores. Interested participants can register for preferred sessions with the LEGO staff or event crew on a first come, first served basis. With the aim of making every kid’s dream of owning a supercar come true, these vehicles-themed in-store activations help to create an atmosphere of awe-inspiring play for children surrounding cool, aspirational, and detailed models of realistic dream car sets.
Not only will participants get to engage in hands-on interactive play experience with a LEGO Vehicles set, but they will also get to try their hand at building a simple LEGO car on the spot using the assorted LEGO bricks provided. Upon completion of both vehicles-themed checkpoints, participants can redeem a free LEGO polybag.
Revving up the fun: Kiddy123’s exciting LEGO vehicle building experience
We had the incredible opportunity to build two remarkable LEGO vehicle sets: the LEGO Iconic Ford GT Sport Car and the LEGO Technic Bugatti Bolide. The building experience for both sets was an absolute blast!
With the LEGO Iconic Ford GT Sport Car, we were immersed in an exciting journey throughout. From the moment we opened the box, we were in awe of the collection of meticulously crafted LEGO pieces. Guided by a detailed instruction manual, this supercar model makes such an incredible car with its true-to-life details including opening doors, a detailed cockpit with racing seats, a removable windshield, and a rear spoiler that can be adjusted to stimulate different driving conditions.
Moving on to the LEGO Technic Bugatti Bolide, it captivated us with its blend of creativity and precision that featured many authentic details inspired by the full-sized racing car. Whether you are a fan of LEGO, Bugatti or have an admiration for the beauty of high-performance automobiles in general, this model replica is sure to impress. This Bugatti set makes a great gift for any child who loves high-performance racing cars or any LEGO enthusiast looking for an engaging building project.
For more information, log on to www.LEGO.com.
76917 2 Fast 2 Furious Nissan Skyline GT-R (R34)
- Ages: 9+
- 319 pieces
- RRP RM119.90*
- Key functions and features:
- The street racer model comes with a Brian O’Conner minifigure for kids to place behind the wheel and recreate thrilling scenes from the famous movie franchise
- The model includes authentic details inspired by the real-life version including iconic stripes on the side, a wing at the back, a grille on the front and engine components on the passenger seat
- Kids can see their models come to life on their tablets or smartphones as they construct their model using the LEGO Builder app
76912 Fast & Furious 1970 Dodge Charger R/T
- Ages: 8+
- 345 pieces
- RRP RM119.90*
- Key functions and features:
- A Dominic Toretto minifigure and a toy wrench are included to build a 1970 Dodge Charger R/T replica model
- The model includes authentic details inspired by the real-life version including iconic stripes on the side, a wing at the back, a grille on the front and engine components on the passenger seat
- Kids can see their models come to life on their tablets or smartphones as they construct their model using the LEGO Builder app
42111 Dom's Dodge Charger
- Ages: 10+
- 1077 pieces
- RRP RM599.90*
- Key functions and features:
- Inspire kids to recreate their favourite scenes from the Fast & Furious movies, an awesome replica model of the classic muscle car
- The opening hood reveals a model version of the iconic V8 engine. Other cool features include moving pistons, wishbone suspension, steering system and air blower. There are even nitro bottles in the trunk to bring Dom's daring high-speed chases to life
- The fun ramps up as fans role-play classic scenes from The Fast and The Furious movie, bringing the adrenaline-fuelled world of street racing to life
LEGO Fast & Furious Starter Kit Bundle
Price:
- RM189* (21% savings; RRP RM239.80)
Inclusive of:
- 1x 76917 2 Fast 2 Furious Nissan Skyline GT-R (R34)
- 1x 76912 Fast & Furious 1970 Dodge Charger R/T
- Box that unfolds into a play mat
- Fast X merchandise: T-Shirt, Lanyard
*The determination of the retail price(s) is at the sole discretion of the distributor or retail partner.
