A MAGICAL COLLABORATION BETWEEN AEON AND DISNEY
AEON Unveiled The Exclusive Year of Mouse & Mickey Love Collection This Chinese New Year
Kuala Lumpur, December 13, 2019—Shoppers to AEON Mid Valley, AEON Bandar Utama and AEON Taman Maluri will experience a Disney-themed retail display this Chinese New Year. Fans of the iconic Mickey Mouse, known to young and old around the world, will soon get the opportunity to own their favourite merchandises at these AEON outlets.
For the very first time, AEON CO. (M) BHD.—a leading Japanese retailer in Malaysia—is collaborating with The Walt Disney Company (Malaysia) Sdn. Bhd. The collaboration is in conjunction with the Chinese New Year of 2020, which is the Year of Mouse, believed to be a strong, prosperous and lucky year for Chinese zodiac signs.
The collaboration over a period of a year will feature the introduction of merchandises during key festive seasons and celebrations, namely, Chinese New Year, Hari Raya, Merdeka, and other significant days. It is aimed at offering shoppers and fans with unique and differentiated retail experiences through the various merchandises of high quality.
For an auspicious and successful start to 2020, Disney is collaborating with AEON CO. (M) BHD. to usher in “The Year of The Mouse” with the most recognizable Mouse of all, Mickey and his friends by introducing an exclusive Year of Mouse & Mickey Love collection this Chinese New Year.
In an effort to create the unique experience of shopping with ease and convenience, AEON CO. (M) BHD. will specially design the Disney’s Mickey branded section and introduce the latest collection. It will feature apparels ranging from graphic T-shirts to accessories, such as tote bag and plush toy. The collection is designed to bring out the spirit of Year of the Mouse with a touch of the all-time Disney favourite characters, Mickey and Minnie Mouse.
Mr. Shinobu Washizawa, Managing Director of AEON CO. (M) BHD., said, “We have always been impressed with the magical experience delivered by Disney to fans of all ages—hence, we are thrilled to be teaming up with Disney to create a unique shopping experience for our customers to enjoy with their loved ones this Chinese New Year.”
We are aware of the way our consumers shop for the products. Hence, we want to ensure that our shoppers can access and experience the magic through this collaboration that enables us to bring Disney to our stores while offering our shoppers the joy of shopping for their favourite character, concluded Mr. Shinobu Washizawa on the launch of AEON and Disney collaboration.
This Year of Mouse & Mickey Love collection comprises over 50 items, ranging from a variety of different designs of graphic T-shirt for the whole family, to an exclusive range of specially designed tote bags and plush toy of Mickey and Minnie Mouse. The merchandises are reasonably priced between RM29.00 to RM50.00, offering the magic of Disney especially this upcoming Chinese New Year.
The exclusive range of Year of Mouse & Mickey Love collection is available from December 13, 2019 to January 20, 2020. Customers in search of Christmas gifts for their loved ones can also get their hands on this favourite Disney characters.
