April 8, 2015 – Jr. NBA, the NBA’s global youth development program that promotes basketball participation and an active lifestyle among children, will return to Malaysia for the second consecutive year. Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) will again serve as the presenting partner of Jr. NBA in Malaysia.
Last year, Dutch Lady Malaysia presented the Jr. NBA program as a part of the Drink.Move.Be Strong campaign, aimed to bridge critical nutrition gaps identified by the Southeast Asian Nutrition Surveys (SEANUTS), a nutritional study initiated in 2009. SEANUTS is the largest and most extensive nutrition and health study ever done in South-East Asia, wherein 16,744 children up to 12 years of age were surveyed over a four-year period.
“The Jr. NBA program, which we include in our Drink.Move.Be Strong campaign, was a great success, garnering more than 1,600 student participants from more than 100 schools,” said Marketing Director of Dutch Lady Malaysia Anja Henze. “Our involvement this year marks our continuous support for the Jr. NBA program as a part of the Drink.Move.Be Strong campaign.”
“We are thrilled to have a great partner in Dutch Lady Malaysia who shares the NBA’s dedication to encouraging youth to lead healthy and active lives,” said NBA Asia Vice President of Global Marketing Partnerships Francesco Suarez. “Jr. NBA Malaysia presented by Dutch Lady Malaysia will continue to expand, surpassing our participation rate from year one to give even more young players, coaches, educators and parents the opportunity to experience this life-changing program.”